#GivingTuesday™ (#GT) is a movement to create a national day of giving to kick off the giving season added to the calendar on the Tuesday following Thanksgiving, Black Friday and Cyber Monday. The second annual GivingTuesday is on December 3, 2013. In the same way that retail stores take part in Black Friday, we want the giving community to come together for #GivingTuesday. Partners create and commit to a project for/on #GivingTuesday and then help spread the word to their networks.
New York’s 92nd Street Y was the catalyst and incubator for #GivingTuesday, bringing the expertise of 139 years of community-management to the project and providing #GivingTuesday a home. The United Nations Foundation joined as partners, bringing their strategic and communications clout to the project. An amazing team of influencers then offered their ideas, contacts and wisdom to help shape and improve the concept. A powerful list of corporations and non-profits agreed to be founding partners, helping spread the word and committing to their own #GivingTuesday initiatives. Since then, countless organizations, friends and leaders have all added their support and talents to make #GivingTuesday a reality.
In 2012, more than 2,500 recognized #GivingTuesday™ partners from all 50 states of the United States. The collective efforts of partners, donors and advocates helped fuel a marked increase in charitable giving on GivingTuesday.
Blackbaud processed over $10 million in online donations on 11/27/12 – a 53% increase when compared to the Tuesday after Thanksgiving the previous year. DonorPerfect recorded a 46% increase in online donations and the average gift increased 25%. More than 50 million people worldwide spread the word about GivingTuesday – resulting in milestone trending on Twitter. Not too shabby, right?
Interested in donating or participation in #GivingTuesday? Here are some local charities:
Columbus Firemen’s Cheer Fund: http://cheerfund.com/
Heifer International: http://www.heifer.org/
United Way of Bartholomew County: http://www.uwbarthco.org/
Foundation for Youth: http://www.foundationforyouth.com/
Boys and Girls Club of Seymour: http://www.bgcsey.org/
Heritage Fund Grant A Wish: http://www.heritagefundbc.org/giving-possibilities/donate/details/cat/8/id/332