The Stuff of Legends

PW HATHow much would you pay for, say, the red bowtie Jared Leto rocked to accept his Oscar on Sunday? A new study looks at exactly why celebrity memorabilia is so valuable to us. Researchers say that when it comes to famous people, even the most reasonable among us believe in magic- that is, we believe celebs lend a so-called magical essence to their belongings. That’s why celebrity stuff can fetch thousands upon thousands of bucks. Experts explain the concept of contagion as “a form of magical thinking in which people believe that a person’s immaterial qualities or essence can be transferred to an object through physical contact.”   Because of this, normal folks are especially drawn to items that the famous person touched a lot.  And speaking of celebrity memorabilia, if you were wondering how much Pharrell Williams’ giant hat would go for, now you know: Arby’s just paid $44,100 for it on eBay (FYI, the dough is going to charity).

About The Author

Brent Lee

QMIX Afternoon Guy, Brent Lee, grew up near Greensburg -- where he started working on the radio at age 14. Growing up as an only child may have been lonely at times, but it led him to be the creative, fun guy we all enjoy on the radio! Brent graduated from North Decatur High School and Ball State University. His first summer during college, Brent actually filled-in as the QMIX Afternoon Guy all summer, when there was a full-time opening on our staff. Little did he know he would return to that job many years later. Brent has worked in radio all over Indiana (and a bit in Illinois too), claiming to never have had a real job. And he’s has been back at QMIX since 2011. We hope he’ll be here for a long time to come! Some of Brent’s favorite things are IndyCar, movies and good food!

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