SHELBYVILLE, Ind. – Shelbyville, a city steeped in history and tradition, took a confident step into the future on Tuesday and revealed its striking new brand: Next Door, Next Level. This transformation is more than just a cosmetic change; it is a statement about where Shelbyville is headed—capturing both the city’s heritage and its ambitious vision for growth and innovation.
“Shelbyville’s new brand is a powerful tool that will drive economic success, build a stronger community, and position the city as a leader in the region,” said Mayor Scott Furgeson. “It’s a statement that Shelbyville is ready for the next chapter in its story—a chapter filled with growth, innovation, and endless possibilities.”
At the heart of this rebrand is a modern, eye-catching logo that reflects the city’s dynamic spirit. The design is simple yet impactful, with “Shelby” stacked on top of “Ville.” in a bold, confident font. The period adds a declarative emphasis, signaling that Shelbyville is not just a place but a statement of intent. The logo represents where Shelbyville is today, and where it’s going.
The compact nature of the logo, with “Shelby” and “Ville” stacked, offers a subtle yet meaningful nod to the city’s and county’s shared namesake. This design choice underscores the unity between the city and its surrounding areas, emphasizing a collective identity that is stronger together.
But the rebrand goes beyond the logo’s visual appeal with the new tagline, “Next Door. Next Level.”
“Next Door” conveys a sense of neighborliness – a friendly, comfortable, and safe city – where people feel connected to their family, friends, and neighbors. The phrase also highlights Shelbyville’s easy accessibility and proximity to Indianapolis, while maintaining the charm and spirit of small-town life.
“Next Level” speaks to the city’s forward-thinking mentality. It reflects Shelbyville’s commitment to economic development, business growth, and vibrant entertainment activities. This phrase is a call to action for families and long-term residents who envision a bright future for future generations.
Refreshing Shelbyville’s brand is about staying relevant in a rapidly changing world and positioning the city as desirable for businesses, investors, and visitors. It helps enhance the city’s ability to attract economic investment, boost tourism, and engage with younger generations.
By celebrating what makes the city unique (culture, history, and local traditions), the rebrand strengthens the community identity and fosters a sense of pride and unity among residents. It’s a reminder of where Shelbyville has come from and a bold declaration of where it’s going.