INDIANAPOLIS — Indiana Grown worked with the Purdue University Department of Agricultural Economics to determine the economic impact of the program supporting Hoosier farmers, showing that every dollar spent via the program resulted in $0.97 in additional economic activity within Indiana.
Consumer survey results showed that over 33% of Hoosiers have awareness and perceptions of the Indiana Grown program and label. For Indiana Grown members, the survey found that the value of the program to their business is equivalent to approximately $13,600.
To determine this data the Purdue team distributed a state-wide questionnaire to Hoosiers to detect consumer awareness, quantified consumer willingness to pay for locally made or grown products, and surveyed Indiana Grown members to determine the drivers and benefits of being a member of the program.
For the economic contributions of the Indiana Grown program, the data showed that the total economic footprint of the Indiana Grown program was $13.91 million as of 2020.
The data was collected from September 2019 to September 2022 and was funded through the USDA’s Federal State Marketing Improvement Program. To view the full study, click here.